Guangdong·Foshan Caili Building Materials Industrial Co., Ltd. is a large-scale, comprehensive new building materials enterprise established through the restructuring of the former Guangdong Cailishi Industrial Co., Ltd. The company owns three self-developed brands: “Cailishi,” “Yibang Paint,” and “Ounoke,” all with prominent market recognition. Through years of development, its market network spans across China, with products exported to multiple regions. The company's advocated home decoration philosophy of “fresh, green, eco-friendly, and healthy” has gained widespread acceptance. Economies of scale are evident, and the company has earned numerous certifications and honors.

On June 27, 2019, the company relocated to Shunde District, Foshan City, Guangdong Province—China's Paint Capital. It specializes in the R&D, production, and sales of water-based coatings, water-based wood finishes, water-based industrial coatings, water-based architectural coatings, and innovative decorative materials. Key products include: eco-friendly interior/exterior emulsion paints, stone-effect paint, rock chip paint, textured plaster paint, liquid granite paint, floor coatings, fluorocarbon paint, water-in-water emulsion, water-in-sand emulsion, sand-in-sand emulsion, multi-color paint, reflective insulation coatings, artistic textured paint, waterproof coatings, and other innovative building decoration materials.

Cailishi Paint, with its rich corporate culture, embodies the essence of eco-friendly, healthy paint. At Cailishi, we champion the “wolf culture” of individual drive and collective collaboration, upholding the creed of “accountability to customers, employees, colleagues, and society.” We boldly empower new talent and respect every individual. This culture permeates our workforce, strengthening cohesion and unleashing the talent, strength, and confidence of every contributor to the Cailishi cause. It ignites the creative potential of every team member, shaping our business philosophy and management culture to build the magnificent Kangwei enterprise!
 

Business Philosophy: Generate benefits for employees, create wealth for partners, and deliver value to society.
Brand Philosophy: Brand symbolism, loyalty, and honor.
Service Philosophy: Empathize to satisfy users.
Customer Philosophy: Strive wholeheartedly to move customers.
Quality Philosophy: Quality is the prerequisite for survival.
Cost Philosophy: Waste and poor management are the natural enemies of cost control.
Development Philosophy: Avoid unrealistic ambitions; pursue steady, sustainable growth.
Talent Philosophy: Integrity and competence are essential, with integrity taking precedence over competence.
Goal Philosophy: We do not admire roadside flowers; we aspire to the more beautiful gardens in the distance.
Philosophy: Failure is not terrifying; what is terrifying is making excuses for failure.
Crisis Philosophy: Be vigilant in times of peace; falling behind invites punishment.
Our Creed: Excellence comes from diligence; the path lies beneath our feet.

Our Philosophy: Your participation makes us brilliant.
Our Spirit: Unity, perseverance, and relentless progress.
Our Mission: Social responsibility, conservation, and environmental stewardship.
Our Goal: To stand tall among the giants of the coatings industry.
Our Slogan: Cailishi.
Our Policy: Rely on talent and technology, pursue a path of technological advancement.
Our Crisis: Lack of ambition, complacency with the status quo.
Our Opposition: Seeking only quick gains without solid grounding.
Our Approach: Treat employees and partners with kindness, grow alongside the enterprise.
Our Pursuit: Let users become our brand ambassadors.
Our Development: Wisdom is the wellspring of accumulated capital
Thrift is the means to expand resources
Cailishi's Quality: Quality that wins over customers.

Cailishi Paint is committed to advancing China's coatings industry through continuous technological development. By introducing domestically advanced equipment and processes, implementing comprehensive testing methods and standardized operating procedures, and leveraging sophisticated technology and skilled talent, we dedicate ourselves to researching and producing coatings for furniture and home applications. Each subsidiary maintains an independent laboratory and employs multiple coatings experts engaged in new product research and development. We actively pursue technical exchanges and collaborations with domestic and international coatings raw material suppliers and research institutions.

The Group maintains a long-term commitment to environmental protection research, actively exploring the use of eco-friendly innovations. It has developed multiple series of high-standard environmentally friendly products, striving to achieve both economic and social benefits.